Is renaming skin whitening cosmetics enough to deal with colourism in India?

30/06/2020 - 06/07/20201,257 votes
From the removal of the skin colour criteria on shaadi.com to the removal of 'fair' in Fair & Lovely and other 'whitening' creams, it seems like the #BlackLivesMatter outrage has trickled onto Indian shores, causing ripple effects so strong, that major corporations are giving in to the pressure. But the key question remains, is a change of name in a skin cream or removing the skin colour option in a marriage portal enough to change the mindset of 'traditional' India? Take our poll to respond to this.

Q1. Is renaming skin whitening creams enough to counter India's obsession with 'fair' skin?

No
0%
Yes
0%
Maybe
0%
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